10 years ago I decided I wanted to start raising money for Mental Health and Dementia.

Unfortunately my mother-in-law Lesley was diagnosed with Dementia. She went from being a fit, healthy and successful business woman to virtually overnight not recognising any of us. Lesley passed in February 2018 but her legacy will live on . I am passionate about continuing to raise money for the carers and sufferers of this cruel disease.

My plan now is do an Ironman event annually to continue to raise money.

For what I have to endure with these extreme challenges is nothing compared to what sufferers, carers and their loved ones have to go through every single day.

I thank you massively in advance for your contributions. Every penny we raise will make a difference to providing better times for these sufferers.

Facts on Dementia:

The word dementia describes a set of symptoms that may include memory loss and difficulties with thinking, problem-solving or language. These changes are often small to start with, but for someone with dementia they have become severe enough to affect daily life. A person with dementia may also experience changes in their mood or behaviour.

850,000 people have dementia in the UK.

The number of people with dementia in the UK is forecast to increase to over 1 million by 2025 and over 2 million by 2051.

Ironman 70.3 Vouliagmeni Greece 2023

Proud to have finished the  Ironman 70.3 Vouliagmeni Greece 2023, with my close friends, James Holloway and Jonathan Biddle. We raised over £3,500 for The Graham Shapiro Foundation’s 5 Charities: […]

ironman Portugal 2019

In 2009 I suffered a brain spasm, suspected bleed on the brain. The cause was stress related. Also some of my very close family members have passed away or suffered […]

Ironman Finland 2018

Excited to get a place in Finland’s first ever Ironman. June 30 2018. The race was in Lahti, one of the leading event cities in Finland and the gateway to […]

Ironman Switzerland 2017

“I’m did Ironman Switzerland 70.30 in June 2017 to raise money for Dementia support – The Mase Group. Over the last 11 years my very close family has been heavily […]

GS® branded triathlon gear by Huub design

Many thanks to Huub Design and DS Screenprints for my GS® branded triathlon gear, for ironman Switzerland. HUUB has 4 decades worth of experience gained in the field of endurance […]


At the end of 2014 GSD® CEO & Founder Graham Shapiro was chosen as one of the exclusive 100 team members led by Gordon Ramsey  to compete in GR100. 1.2-mile […]

Ironman Barcelona 2016

GSD® CEO Graham Shapiro took part in ironman Barcelona on 2/10/2016 to raise money for Alzheimer’s support. An Ironman race is the world’s toughest one day triathlon event. Graham commented, […]