Graham Shapiro Design has successfully worked in close harmony with The Duke of Edinburgh’s International Award over the last twelve months to reinforce the Award’s brand with a launch of updated guidelines and a new website.
The challenge of providing the innovative expertise and high-level insight that is required, carries with it a parallel responsibility to direct and preside over one of the most revered, trusted and respected international organisations serving young people across the world.
Operating in more than 130 countries, the Award inspires millions of young people to take control and make their own choices, and challenges them to find their purpose, passion and place in the world through a non-formal education and learning framework.
Graham Shapiro, CEO and Founder of GSD® said:
“I am very proud and honoured to support The Duke of Edinburgh’s International Award. The ethics of this wonderful charity are close to my heart and I look forward to the long term working relationship that we have agreed. It has been a pleasure to work alongside the Communications Team and deliver new brand guidelines and website for the organisation. Our aim was to design clear and current brand guidelines and brand resources which are easy to use effectively and accurately worldwide, to National Award Operators, partners and staff, educating them to understand how to use the brand identity, brand positioning and communications style.
“I thank my whole design team for their support on these projects. I also want to give a special mention to Alexander Casey, Peter Wilson, David Goadby, Allan Carruthers, Nicola Hough and my Chairman John Mohin OBE. Without them, none of this would have been possible.”
Marianna Davis, Acting Head of Brand and Communications of The Duke of Edinburgh’s International Award said:
“We value the work that Graham and his team undertake because above all, they go to the trouble to understand the values and ethic that drive our work. They understand our vision and know that our objective is simple: to provide quality non-formal education and learning to all the young people who take up The Duke of Edinburgh International Award so that they gain the necessary skills needed for the world of today. With the help of GSD, we have been able to strengthen our brand identity so that we can reach even more young people across the world.”